brand marketing and growth advisory

Unlock your next phase of growth.

I work with ambitious marketing leaders, founders and c-suite executives to scale their business. Together, we can quickly assess how to strategically move from vision to real world momentum, with storytelling, partnerships, experiences, campaigns and innovations that resonate and differentiate. I am flexible to work 1:1 or with your in-house team, and can bring world-class subject-matter experts in as needed .

Jess Chalifoux, founder and principal of JX Unlimited

Jessica Chalifoux

Founder & Principal

LinkedIn
New York · Global

The practice

Senior counsel for the brand and marketing decisions your board depends on—position, narrative, experience, and the systems that make growth repeatable.

01

Brand & Position

Clarifying the story, market stance, and identity that earn attention.

02

Growth & Demand

Diagnosing the marketing plan, creating the campaigns that turn ambition into durable momentum.

03

Events & Placemaking

Orchestrating experiences and environments that make a brand felt and remembered.

DIFFERENTIATORS

Strategic and innovative ideas to drive real-world action quickly

Approach

Nimble and holistic to address short term and long-term goals

Services

Where strategy meets execution

Consulting

  • Growth strategy and planning
  • Brand strategy and storytelling
  • Brand identity evolution and creation
  • Partnerships strategy and decks
  • Marketing plan
  • Marketing operations, tools and systems
  • Pitch and proposal coaching
  • Fandom and experience strategies

Placemaking and experiential strategy

  • Workplace, retail and community experience design brief development
  • Tentpole events and experiences strategy
  • Blue-sky IP visioning sessions
  • Partnership pitches
  • Investor deck development

About Jessica

In her experience spanning world-class creative agencies (Mother, YardNYC, Wolff Olins), experiential producing at TAIT, and global marketing leadership (Tishman Speyer)...Jess has driven iconic brand transformations, led the development of fully integrated campaigns, as well as placemaking and moment making brand activations to build fandoms and connection to culture.

Over the years, she's had the privilege of working with innovative brands such as Airbnb, Meta, MissionRock, Target, Athleta, MiraSF, Harvard ERC, Product (RED), amfAR, Google, Frito-Lay and Hawaiian Airlines.

In every project, Jess elevates the human stories that inspire, motivate and connect people, ultimately driving business results.

Selected brands

Airbnb logo
Meta logo
Delta logo
Mission Rock logo
Target logo
Athleta logo
(RED)
amfAR logo
Google logo
Frito-Lay logo
The Ritz-Carlton logo
Hawaiian Airlines logo
Shinsegae Group logo

An initial briefing

Ready to bring strategic brand marketing to the table?

Request a briefing